This brand — a D2C player we'll keep anonymous — wasn't broken. They had decent listings, a working A+ stack, and ads that were running. They were just stuck. Flat sales for two quarters. ACoS creeping up. Nobody able to articulate why.
We agreed on a 30-day sprint. Not a full operating-system rebuild — just disciplined work on three layers.
Outcome: Sales +24%. ACoS −10%. Impressions +37%. All in 30 days.
What the audit found
Three problems, none catastrophic, all compounding:
- Listings were technically fine but written in 2022 voice — feature-led, not benefit-led. CVR was 22% below category benchmark.
- A+ content was on-brand but not solving objections. The comparison module compared the brand to nothing. The FAQ module answered questions nobody was asking.
- Campaign structure had drifted. Eleven campaigns, four of which were eating 60% of spend at sub-2% CVR. Nobody had pruned in nine months.
The 30-day sprint
Week 1 — Listings rebuilt
Every hero SKU listing rewritten with a benefit-led structure. Bullets reordered to lead with the buying decision, not the brand story. Title structure tightened for the category's actual search behaviour. New keyword set built from competitor analysis and search-term reports.
Week 2 — A+ reworked
Comparison module rebuilt around three real competitors. FAQ module rewritten around the top 12 questions in actual reviews. Hero module shortened by half — the original was burying the buying decision.
Week 3 — Campaign structure rebuilt
Eleven campaigns collapsed to six. Wasted-spend campaigns paused. Bid logic restructured around dayparting and placement, not flat keyword bids. Branded defence campaign added — the brand was losing 18% of branded searches to competitor bids.
Week 4 — Pressure test
Watched the data. Made bid adjustments daily. Pulled SKUs that weren't responding, doubled down on the ones that were.
What we'd tell another D2C brand
Not every account needs a 90-day rebuild. Some accounts are 80% there and just need surgical work on the three layers that matter most: listings that convert, A+ that closes, campaigns that aren't bleeding.
30-day sprints work when the foundations are intact. They don't work when the operating system is broken. Knowing which is which is the audit.
"Amazon always felt confusing for us, until they stepped in. They fixed our listings, worked on A+ content, and restructured ads properly."
— Brand Partner