How we run marketplace accounts, why we refuse to optimise for GMV, and what 90-day cycles look like when the numbers move. Operator-first reading, 5 minutes each.
Most Amazon accounts we audit aren't underperforming because of ads or content. They're underperforming because nobody owns the operating system underneath.
Read →Flipkart isn't Amazon with a different logo. Three places the Amazon playbook breaks — and what actually moves the needle on India's second marketplace.
Read →Quick commerce isn't Amazon in 10 minutes. It runs on a different operating logic — and the brands compounding on it are operating accordingly.
Read →On Amazon and Flipkart, a 1% CVR lift is worth more than a 10% impression lift — and costs less to deliver. Yet most brands spend 80% of marketplace budget on ads and 5% on listings.
Read →GMV is the metric founders show investors. Profit is the metric that decides whether the business survives the next 12 months. They are not the same thing.
Read →Annual retainers reward activity. 90-day cycles reward outcomes. Here's why we structure every engagement around the shorter clock.
Read →Amazon margin doesn't compound through a single big win. It compounds through small operational gains stacked over quarters. Here's the mechanism.
Read →Twelve weeks. 0 to 500K+ impressions. Orders over 2×. Wasted ad spend down 35%. ACoS down 10 points. 20× overall account growth on Flipkart.
Read →Sales +24%. ACoS −10%. Impressions +37%. All in 30 days. A surgical sprint on three layers when the foundations were intact.
Read →CVR +30% in 45 days. Returns −1.8 pts. ACoS −7 pts. Same product, same price, same traffic — a teardown of one A+ rebuild.
Read →If any of these reads like the inside of your account — book an audit. We'll show you the levers, mapped.