You can't run a think-tank operating model with agency-trained hires. We learned this the hard way in year one. Now we hire deliberately, and the filter is narrow.
What we hire for
1. Operator instinct over slide instinct
We look for people whose first reaction to a bad metric is to open the campaign manager, not to open Google Slides. The reflex to fix beats the reflex to report.
2. Marketplace native, not channel-curious
Generalist digital marketers don't translate. We hire people who have run marketplace seller accounts, vendor accounts, or category teams at the platforms themselves. They speak the language without needing a glossary.
3. Commercial fluency
Margin, working capital, return rate, FBA fee structure. We hire people who can read a brand's P&L and understand which lever they're being asked to pull and why. An operator who can't tell you what their last decision did to gross margin doesn't ship in our review.
4. Comfort disagreeing
The hardest hire to find. We need people who'll tell the brand — and tell each other — when a decision is wrong, with evidence. Politeness isn't a substitute for accountability.
What we don't hire
- Pure account managers who treat the role as case routing.
- Specialists who only do ads, or only do content. The think-tank model needs cross-layer thinking.
- People who measure their week in hours billed, not outcomes shipped.
- Anyone whose growth story is "I worked at a big agency for X years." That's a starting point, not a thesis.
What working here looks like
Small teams. Direct ownership. Weekly client review where you're the one talking, not your manager. 90-day cycles where the outcome is yours, not the agency's. The work is harder than agency work and the feedback loop is faster.
If that sounds like the environment you want, we'd like to know.
Open roles
We hire continuously across strategy, operations and content for Amazon, Flipkart, Myntra and quick commerce accounts. Reach out at outreach@yourbrandally.co.in with what you've shipped, not where you've worked.