This is a story about a fashion brand we'll keep anonymous. When they came to us, their Flipkart account was technically live and effectively invisible. Impressions flat. Orders trickling. Ad spend leaking into broad-match campaigns nobody had reviewed in six months.
Twelve weeks later: 0 to 500K+ impressions. Orders up over 2×. Wasted ad spend down 35%. ACoS down 10 points. Overall account growth of 20×.
Here's how.
What we found in the audit
- Listings written like Amazon listings — keyword-stuffed titles, no Flipkart-specific category attributes.
- F-Assured not optimised. Half the catalogue ineligible.
- Ad spend distributed evenly across every SKU, regardless of margin or velocity.
- No event-day pricing strategy. BBD had come and gone with the same MRP as a random Tuesday.
- Image stack inconsistent — half lifestyle, half studio, no clear thumbnail logic.
None of this was the brand's fault. They had a generalist agency running Flipkart as a side panel on the Amazon dashboard. Standard problem, standard symptoms.
What we changed
Listings & catalogue
Rewrote every listing for Flipkart's browse-led discovery: tight titles, attribute completion, F-Assured eligibility unlocked across the catalogue, thumbnails standardised to a single hero-shot logic.
Advertising
Restructured campaigns by SKU velocity tier. Hero SKUs got dedicated campaigns with tight keyword sets. Tail SKUs got pulled out of ads entirely until their content and ratings supported them. Wasted-spend share dropped 35% in week three.
Pricing & events
Built a 90-day calendar mapping MOP, deal pricing and BBD positioning against margin floors. No more discounts that lost money. No more invisible event days.
Reporting
Weekly view of impressions, CVR, ACoS and wasted-spend share, with predefined SLAs. The brand stopped chasing for updates.
The compounding effect
The 20× wasn't a single win. It was five small wins stacking: better listings drove CVR, higher CVR drove organic rank, better rank reduced ad dependency, lower ad dependency freed budget for hero SKUs, focused budget compounded into impression growth.
Each lever alone might have moved the needle 15–20%. Together, they moved it 20×.
What we'd tell a brand starting from here
If your Flipkart account is dormant or directionless, it's almost never one thing. It's the absence of an operating system. Build the system first. The numbers follow.
"They reworked our product pages and ads and cut a lot of unnecessary spend. Orders went up more than 2×, and wasted ad spend dropped by about 35%."
— Brand Partner